(Free budget worksheets) Ideas For Choosing A Cool Company Name

October 31st, 2008 admin Posted in business |

By Jerry Glynn

Choosing a cool company name means choosing a name that your customers, and your competition will remember and identify. You will want o pick a name that says something about your business and your philosophy, but this is not always as easy as it sounds. That is why many businesses, particularly small businesses opt for using the last name of the owner followed by the type of business. Smiths Funeral Home, Daltons Hardware, etc. Others opt for the town that they live in as an add in. Smiths San Diego Plumbing, or simply San Diego Plumbing. This may help you target your local area and appear to the be the first local choice as well.

A cool company name does not need to be stuffy, but if you are going to be working with large companies, you should also consider how your name sounds in the corporate world. This is why many businesses have the word consulting in their name. Many companies opt for naming their business after an animal, because they can then use the animal in their business logo.

If you do not have a business logo, this is an absolute essential. Particularly if you do not have an especially large marketing budget, and your business does not necessarily have to be about animals either. Look at AFLAC, and Geico, for example. Who can forget that duck or that lizard. Before you commit to an animal name, however, take the time to come up with three words that describe your business and then see if you shorten them into one word. Just make sure that whatever you come up with is easy to spell, pronounce, and remember.

Write down some synonyms that correspond with what you do and try to incorporate these into a name. Think about how you would like others to view your business, and incorporate some adverbs and adjectives into the list as well, then try to put them together. Be sure not to limit your business by choosing a name that is not representative of all of the services that you offer and products that you sell. In other words, make sure that the cool company name that you choose accurately reflects the mission of your company. This may seem like a lot of information to take in, but remember, the name that you choose will be the first impression that people will have of your business, so it is worth it to take the time and chose carefully, even if you have to go through a few trial names at first.

For more business name ideas and information about establishing your corporate identity, please visit http://www.namelab.com

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