Sales Budget

By Bruce Shaw

 If you do an Internet search for companies that trade in currency, you may be surprised to find that there are dozens, if not hundreds, of web sites dedicated to promoting the purchase of the Iraqi currency. Many of them tout it as a get rich quick scheme. Others say that it is a patriotic way to support the new democracy of the Iraqi people and their government. Still others base their marketing on the notion that buying the Iraqi currency (the dinar) is like buying a penny stock - it is so cheap that you can afford to buy huge quantities, so that even a slight increase in value will guarantee huge yields on your original investment. But buyers beware, because there is no proof that the dinar will make a comeback anytime soon.

Here are a few things for would-be investors to consider before venturing into ownership of the dinar. First of all, there is still no official and organized market for trading the Iraqi currency. This means that even if you want to buy and sell the dinar as a currency trader, there is no way to ensure that you will be able to find a market for it. Without buyers and sellers coming together in an organized fashion, the currency lacks liquidity - if you need to sell your dinars to convert them to dollars, you may have to wait days, weeks, or months to find a buyer to take them off your hands. And without such liquidity, those who broker the notes will be taking big commissions, to make it worth their while. All of these things will factor into your ability to make a profit from trading the currency.

Many who advertise sales of the dinar will not buy the same currency. That should make you somewhat skeptical, because if it is such a good deal, traders would not only sell dinars, but also be interested in purchasing them. And they claim that even a fraction of an upward movement in the currency can make you a millionaire. That may be true, but it is no insurance that the currency will go up. And meanwhile, currencies of other, more economically stable countries in the world - like Turkey, for instance - are cheaper to buy that the dinar, so why not invest in those currencies instead? The fact is that Iraq’s economic outlook is bleak, and the possibility of making huge profits by buying and selling the dinar remain slim - at least for now.

Of course if you want to show your support for the country - and buy a souvenir for your grandchildren in the process - there is nothing at all wrong with buying dinar notes, as many of them as you want. They are very inexpensive - you can buy them for pennies - and they have some historical value as keepsakes from an interesting time in the long story of Iraq’s civilization. But to buy them strictly upon their upside price potential is another thing altogether, and the inherent risk of such a purchase makes it more of a gamble than an investment.

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Figure Out Your Sales Budget Online

Advertising that Doesn’t Pay

By Mason Hinton

 Is your business bombarded by sales and other marketing professionals telling you that the products or services they are offering are in the best interest of effective and cost reducing methods to market your organization? Finding your way through the maze of offers, opportunities and avoiding potential money pits highlights the importance for all businesses regardless of size to have a strategic marketing plan that is implemented and followed.

It is a tough market place for any small business and information is the key to making wise marketing decisions and for the survival of any business or organization. The relevance of a strategic marketing plan can not be under stated. It is unfortunate but all to common that people under the disguise of professionals in marketing and sales will boast their products and services as the most effective and cost reducing methods to market your business. Additionally, by writing articles or giving lectures for example, they attempt to give their claims a form of legitimacy. Beware of people making extraordinary claims, a true professional wants to sell you their product or service but also retains the integrity to learn your business and knows when the product or service is not a good fit. The benefit for this type of sales or marketing professional is your loyalty and trust in future business transactions.

A strategic marketing plan helps a business to avoid potential money pits that waste valuable marketing dollars in expenditures that may appear to cost less but have minimal or no measurable results. Simply because something may cost less and other businesses are participating does not make it a solid marketing decision for your organization and certainly does not guarantee successful results. Regardless of the ticket price if it does not produce measurable results and drive business to your establishment it is a money pit.

There are many good examples on the internet of people under the disguise of professionals boasting their products or services as sound marketing advice. One of these claims is that a business could inexpensively build brand recognition through the purchase of low cost promotional items with the organizations name or logo embossed on them; items such as pens, tablets, calendars, magnets, and much more. The problem is that this technique offers minimal to no measurable success in brand building, but more importantly does nothing to draw new customers into the business.

In terms of simple math, if an advertising business were to spend the same money that would be spent on embossed promotional items in traditional media channels such as print, radio, or television for example with an expected 2% rate of return and a minimal exposure of 12,000 individuals gives the advertising business the opportunity for 240 customers for that expenditure. If only 30% of the 2% actually make a purchase that provides the business with 72 new transactions. A business can multiply its average transaction price by 72 to see the real potential income from this one marketing expenditure. Another benefit is brand awareness that would be gained through the advertisement and the opportunity to build customers for life. Furthermore, to entice repeat business and brand loyalty the organization can offer its customers coupons. This method promotes customer appreciation and can be a low cost marketing method.

Moreover, with any marketing expenditure a business should always perform a cost benefit analysis in correlation with its strategic marketing plan. Simply, if it does not offer measurable results, drive new business, and build brand awareness it is a money pit.

Read about cheerleading rules, dealing with angry people and other information at the Knowledge Galaxy website.

Options in the Currency Market Limit Risk While Giving You Incredible Profit Potential

By Bruce Shaw

 Options give you unlimited profit potential and limited risk. If used correctly currency options will give you staying power and huge leverage, but most traders don’t know how to use them correctly.

What you need to do is know how to use currency options correctly which the bulk of traders fail to appreciate.

Getting the Odds on Your Side

We are not going to go into details about how currency options work, there’s plenty of free information on the Internet - here we’re going to look at strategies to increase your odds of success.

Potential Rewards are not what they Seem

The first thing a trader needs to consider when buying an option is how much time is needed, and what strike price is a good target.

Many inexperienced currency options buyers look at the profit potential, and don’t consider the potential losses.

They buy strike prices too far out of the money, and options that are to close to expiry.

Just like the mug gambler who always backs the outsider, they lose their bet.

So, How Can You Increase the Odds of Success?

There are two points to keep in mind:

1. Time to expiry of the option

2. The strike price targeted

Firstly, you need to keep time on your side, and buy strike prices that are not to far out of the money - buy “in the money”, or “at the money” options.

Your profit potential may not be as great, but your risk will be reduced - and your chances of Success far greater.

Keep in mind your option does not just need to go your way from when you bought it - it needs to trade in the money by expiry.

For example, a trader sees the pound trading at 1.70 and buys a 1.90 call. The price goes the way they thought and reaches 1.87 - they then run out of time and the option expires worthless. This happens all the time - prices move in the right direction, but the trader makes no money.

The trader feels they were unlucky - and tries the same again.

However, keep in mind “being close” does not make you money in options trading!

To make money in options you need to buy in the money options, with plenty of time value - this will increase your odds of success dramatically.

How to Buy Currency Options in Longer Term Trends

When trading the longer-term trend, position yourself into the trend in the following way.

. Identify the long-term trend via technical analysis

. Wait for a dip in the currency to position yourself in the trend.

. Watch for dips to support - and then look for confirmation with stochastic crossovers, or other momentum tools to initiate the trade.

. A great way of buying options in the long-term trend is to look for dips to the middle of a Bollinger band to time entry. This is a good timing tool in strongly trending markets.

The above is a simple strategy, and one that can help you make big profits from currency trend following. Use options correctly, and you will have limited risk, unlimited profit potential and great odds of success.

Don’t make the mistake that most novice traders do - make sure you use time to your advantage - and keep those strikes in, or near the money, and you will create big capital gains longer term.

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